SEO
SEO texts
To be found on Google, good web copy is perhaps the most important part of your website. At Boost Online, we provide in-depth copy that fits your brand, but is also optimised for search engines. We combine the best of both worlds: content that converts for your visitors and also ranks well on Google.
What are SEO texts?
Copywriting can serve various purposes. For example, the aim of a text may be to persuade or inform the reader, or to encourage them to take action. When writing texts for SEO, it is important to write texts that are attractive and readable for people, but also cleverly designed for search engines.
At Boost Online, we take relevant keywords and a good structure into account. With our texts, we want to make both your visitors and Google happy.
Why is content so important for SEO?
Good SEO texts are at the heart of a good content marketing strategy. Content marketing revolves around the strategic use of relevant content to reach and engage your target audience. These texts ensure that your target audience can find your website and that they also find it useful.
At Boost Online, we monitor the quality of all content on your website as content managers, together with you, of course. This content must be in line with your corporate identity, but also with your SEO goals. We write texts based on a content calendar that we draw up together. In addition, we analyse performance so that we can continue to improve.
Google's E-E-A-T principle for content
Google wants to provide its users with the best and most reliable information. That’s why they don’t just look at the keywords you use on your page, but also at the quality and reliability of your content. To rank your content against your competition, Google uses the E-E-A-T principle, which stands for:
- Experience: This is a relatively recent addition to the previously used E-A-T acronym. Show in your content that you have experience with the subject. You can do this, for example, by using practical examples, a customer case study or personal quotes, but also by speaking from your own perspective.
- Expertise: Make sure your content is written by people who understand the subject matter. This increases credibility, which is valued by Google. That’s why we at Boost Online believe it’s so important to immerse ourselves in your business and activities. Demonstrating expertise and quality sets you apart online.
- Authoritativeness: Authority means that others recognise your expertise, for example by linking to you or mentioning you on forums and social media. This strengthens trust in your website.
- Trustworthiness: According to Google, this is the central point of their assessment: your website must appear secure, transparent and reliable. Be transparent about who is behind the content and make sure people can contact you. A good user experience is extremely important.
At Boost Online, we always take E-E-A-T into account in our SEO copywriting. This not only makes you easy to find, but also a reliable source for visitors. This helps you to rank higher in Google in the long term and convert visitors into customers.
How does Boost Online help with writing texts for SEO?
When writing texts for your website, it is important to always apply SEO best practices to ensure good findability. At Boost Online, we do this by, for example:
- Incorporate the right keywords into your content in a natural way.
- To meet Google’s quality requirements, including the E-E-A-T principle
- Aligning content with the search behaviour of your target group.
- Be clear and convincing with a view to conversion.
- Ensure good readability and a clear structure.
- Creating unique content written by a human, not a robot.
Of course, content is always customised. It must align with your business objectives and appeal to your target audience in the right way. Together, we determine how, when, and where content can be best utilised.
New content: broader visibility
If you regularly add new content to your website, you will have more opportunities to be found on different keywords. This will make you more visible in Google, allowing you to appeal to potential new visitor groups. We research themes, questions or problems that your potential new visitors are concerned with. In this way, we use strong copywriting to build your position within your existing market, but we also increase your reach and opportunities for growth to people who have not yet found their way to your website.
Ready to get started with SEO texts?
Do you want your website to not only be easier to find, but also to truly win the trust of your visitors and search engines? With copywriting from Boost Online, we take your online visibility to the next level. Contact Joost, he will be happy to discuss the opportunities and possibilities with you.
Ready to grow?
By copywriting for SEO, we mean writing texts that are structured in such a way that search engines can easily find and evaluate your pages. It is important to create a smart mix of relevant keywords, a clear structure and the right length. Of course, it must also remain understandable and attractive for your visitors! At Boost Online, we take care of that.
Copywriting is the writing of texts, often intended to inform or sell. Content marketing is the broader overarching strategy in which content is used for reach, engagement and conversion. Copywriting (texts) is therefore a central part of content marketing, while content marketing can also be a video or image. At Boost Online, we help you from start to finish.
The daughter-mother-grandmother principle is a useful way in which we structure your content at Boost Online:
- Mother pages are the most important pages on your website, often the ones where you present your key product categories or services.
- Daughter pages are subpages that delve deeper into a specific theme within the content on a daughter page. Often, this is an in-depth blog about a specific topic, for example.
- Grandmother pages are even broader and contain multiple mother pages. This is often a main category.
To give you an example: an electronics store has a main category with household products, which is a grandmother page. This main category includes various subcategories, such as vacuum cleaners, which is a mother page. On a daughter page, you can then explain how much noise a vacuum cleaner makes and why that is important to consider. This allows you to reach visitors at multiple points in their customer journey.
By setting up this content structure properly, you improve the user-friendliness and SEO of your website. It is clear to users, but search engines also understand much better how your content is connected and which pages should have more or less weight.
Small improvements to existing texts, such as adding important keywords, can have an effect within a few weeks. For larger changes and building new content, it can take 3 to 6 months before you see a clear difference in traffic or rankings. Ultimately, the main goal is to achieve sustainable and stable growth.
In principle, anyone can write texts with a little creativity and correct English. However, to write texts that really score well in Google, it is important to consider many factors that can have an impact. Good SEO texts are therefore usually the speciality of a copywriter or content manager. Your texts must appeal to both search engines and people. At Boost Online, we help you with clear advice and strong copywriting, so that together we can work on clearly translating your expertise into good SEO texts.