SEA
Search Engine Advertising (SEA)
At Boost Online, we help your business grow online. Do you want more visitors, leads or purchases via paid search results? Then SEA is the right move. We provide targeted campaigns, with a focus on results and return on investment. No hassle, just measurable growth. Boost Online is your reliable SEA specialist.
Why choose Boost Online as your SEA agency?
Search Engine Advertising (SEA) makes you instantly visible in Google. However, visibility alone is not enough: you want every click to count. That is why at Boost Online we develop campaigns that respond intelligently to the search behaviour of your target group. We start with a thorough strategy and continuously adjust it based on performance. This allows us to get the most out of your advertising budget.
As a certified Google Partner, we are up to date with the latest developments within Google Ads. And more importantly, we translate this into concrete results for your business.
Google Ads
Google Ads is the foundation of every successful SEA strategy. The Ads tool is the most important part of a Paid Search strategy, given Google’s enormous market share. With Google Ads (formerly AdWords), we ensure that your company is visible on the right search terms, at the right time. We set up campaigns so that your ads appear when people are actively searching for your service or product. This works on a CPC (Cost-Per-Click) basis, which means you pay per user who clicks on the ad.
We can help you with:
- Smart keyword research & campaign setup.
- Optimisation ROAS (Return On Ad Spend) or CPL (Cost per Lead).
- Conversion tracking and optimisation.
- Efficient budget management: no waste, just results.
Google Shopping
Do you have a webshop? Then Google Shopping is the ideal way to visually display your products to potential buyers. Your products appear directly in the search results, including images, prices and shop names. This generates more clicks from people with serious purchasing intentions and thus potential sales.
Boost Online provides:
- An optimally configured Merchant Centre.
- Smart Shopping campaigns with maximum returns.
- Focus on ROAS (Return On Ad Spend) and/or margin.
Google Display Ads
Would you like to be visible outside of Google search results? With Google Display Ads, you can reach your target audience via banners on relevant websites or in apps. It is the ideal way to increase brand awareness or reach a specific target audience through channels other than search engines. At Boost Online, we create advertisements that not only look appealing but also deliver results. We provide eye-catching visuals in your corporate style and set up campaigns that fit your online branding and awareness goals. We measure everything so that we can work together to maximise your return on investment.
Remarketing
Not every visitor is ready to become a customer right away. With remarketing, you remain visible to people who have already visited your website. This can be done through banners or text ads on websites within the Google Display Network or even through YouTube. This keeps you top-of-mind and increases the chance that someone will return and convert. At Boost Online, we set up smart remarketing campaigns, for example, targeting shopping cart abandoners or people who have viewed specific pages. We ensure that your budget is spent effectively and that ads are only shown to people who are truly relevant. This allows you to get more out of your existing traffic without paying twice for new visitors.
Ready to grow with SEA?
Are you considering advertising online for the first time? Or would you like to know if your advertisements can be optimised for greater impact? At Boost Online, we are pleased to assist you. We will discuss your goals and budget with you to develop an advertising strategy based on your requirements. We would be delighted to schedule an introductory meeting with you.
Need SEA advice? We are happy to help you.
Every business is different, which is why a customised advertising strategy is always necessary. Do you primarily want to be found locally, or are you active nationally or internationally? At Boost Online, we believe in customisation. We listen to your goals and think along with you. We like short lines of communication and honest advice. We give you realistic expectations and go for an approach that works. We look beyond just clicks and impressions: we set up campaigns so that they really help you grow.
Boost Online = Certified Google Partner
Boost Online is a Google-certified Google Partner. This means that we meet the quality standards that Google sets for professional advertising partners. As a Google Partner, we have up-to-date knowledge of Google Ads. In addition, we work with proven strategies and have a strong track record of customer satisfaction. We are also regularly assessed and stay up to date with new developments within the Google Ads platform.
In short: when you choose Boost Online, you are not only choosing the necessary experience in online advertising, but also a company that is recognised by Google as reliable and competent.
(Inter)national SEA plans with a local approach
At Boost Online, we operate from Bergeijk, in the heart of the Brabantse Kempen region. Our down-to-earth and practical approach of doing what we promise is reflected in our approach. We help companies throughout the Netherlands and Belgium, and sometimes even beyond, but always remain true to our personalised approach. We create campaigns that match your target group and ambitions, possibly in combination with a sustainable SEO strategy.
Ready to grow?
SEA stands for Search Engine Advertising, which is advertising on search engines like Google. At Boost Online, we use SEA to quickly make your business visible at the right time, to the right people. Think of campaigns via Google Ads that focus on clicks, leads, or purchases in your online shop. We make sure we have an approach that works, without any fuss.
Outsourcing SEA to an SEA specialist such as Boost Online means you get the most out of your advertising budget without having to deal with it yourself on a daily basis. We conduct thorough keyword research and set up campaigns in a smart way. In addition, we monitor performance and optimise accordingly. So you keep track of the overview and the results, while we do the work. That way, you don’t have to worry about a thing, but you do get results.
CPC stands for Cost Per Click. This is what you pay when someone clicks on your ad. Your advertising budget is only used when a click actually takes place. CPC is the most commonly used payment model in Google Ads.
SEA is a channel that allows you to quickly scale up and down, and therefore see results. Often, you will see more traffic to your website within a few days. Whether you achieve immediate conversions depends on your offering and competition. We often see the first real results of an advertising campaign within one to two weeks.
ROAS stands for Return On Ad Spend. It is an indicator that shows how much revenue you generate on average for every pound you spend on advertising. A ROAS of 400% means, for example, that you generate €4 in revenue for every €1 spent on advertising. At Boost Online, this is an important pillar, but please note that ROAS does not say anything about the margin.
Ad spend is the amount you spend on your online advertisements within a certain period. It includes all costs you pay to platforms such as Google Ads to run your campaigns. It is essentially the costs you incur to generate a certain amount of revenue and is often linked to a ROAS to measure actual performance.
Paid search refers to the paid search results that appear at the top of Google (or another search engine such as Bing). Think of the advertisements you see when you search for something. We use paid search to reach people who are looking for your service or product at the right moment in the funnel.
The costs for SEA depend on what you want to achieve and what your requirements are. We will look at your goals and the market together and then make a suitable proposal. This proposal consists of an advertising budget and a time investment from Boost Online. We will discuss what is sensible in advance and then ensure the best results from that budget.
Absolutely. At Boost Online, we help many entrepreneurs who want to distinguish themselves locally with local targeting in ads. Think of a physiotherapist in Eindhoven or a music shop in Utrecht. We set up campaigns so that you are (only) visible in your region. That way, you don’t pay for visitors from outside this region, but you do have extra clout in your region. After all, that’s where your customers are!
The difference between SEO and SEA lies mainly in the way you become visible in search engines such as Google and how quickly that happens.
- SEO (Search Engine Optimisation) is all about improving the organic findability of your website. You don’t pay for clicks, but work on achieving a sustainable, stable position in the “free” search results. This involves optimising your content, site structure and link profile. At Boost Online, we help you develop a strategy that will deliver more and more relevant visitors in the long term, without you having to pay per click.
- SEA (Search Engine Advertising) is the use of paid advertisements in search engines, for example via Google Ads. This allows you to buy visibility at the top of the search results. You usually pay per click (CPC). SEA is ideal if you want quick results and want to reach your target audience in a targeted manner. Boost Online provides well-thought-out SEA campaigns that deliver results and align with your goals.
At Boost Online, we regularly combine SEO and SEA into one smart strategy. This allows you to attract visitors immediately through advertisements, while working on your organic growth in the background. This gives you a stable flow of traffic and maximum online returns.
Would you like to know what the right balance between SEO and SEA is for you, or would you like to know which channel is most suitable for you? We are happy to help you figure it out.