SEA
Remarketing
Want to convert website visitors who haven't taken action yet into customers? Remarketing allows you to bring your products or services back to their attention. Did you know that you can significantly increase your conversion rate by showing smart ads to people who have already visited your site?
At Boost Online, we set up remarketing campaigns that not only bring visitors back to your site, but also generate sales and/or leads.
What is remarketing?
Remarketing is a strategy within online advertising whereby you show targeted advertisements to people who have previously visited your website. These people have already shown interest, but may not have yet made a purchase or submitted a request. With remarketing, you remind them of your offer while they are elsewhere online. This could be websites within the Google Display Network, for example, but also YouTube videos or social media.
Think of someone who has just viewed a pair of shoes in your webshop. A little later, they are reading the news or scrolling through Instagram and suddenly see your advertisement with the same shoes again. As an internet user, you are undoubtedly familiar with this. We call this remarketing.
What are the advantages of remarketing?
- Greater chance of conversion, because you are targeting people who have previously shown interest.
- Higher ROI, because every euro is spent wisely.
- You remain visible while people are still considering their purchase or request.
- Strong branding through the power of repetition.
With remarketing, you usually pay per click or per 1,000 impressions. The latter is referred to as CPM (Cost-per-Mille). At Boost Online, we manage this in a smart way, so that every pound is used as effectively as possible.
Why Boost Online for remarketing?
At Boost Online, we naturally look beyond simply displaying advertisements to everyone who has visited your site. We tailor remarketing based on behaviour and intent. For example, we distinguish between visitors who viewed products and those who already had them in their shopping cart.
With us, you are assured of, among other things:
- Segmentation of target groups based on behaviour (e.g. abandoned shopping cart vs. product page).
- Use of visual banners, dynamic product advertisements and videos.
- Integration with Google Ads, Meta (Facebook/Instagram) and other platforms.
- A/B testing of advertisements and target groups.
- Monitoring frequency and performance: we prevent ad fatigue.
- Insight into clicks, impressions and conversions.
The Boost Online method
We start with a personal introduction and often an analysis of your website and visitor behaviour. Who are your customers, where do they drop out, and which target group do you want to bring back? Based on this, we develop a customised remarketing strategy.
Together, we determine the right target groups, select appropriate advertisements (image, text or video) and ensure that they are displayed at relevant moments. Everything is made measurable, so that we always know what works and what could be improved.
Our goal: to ensure that visitors return and take action.