SEA
Google Shopping
Would you like to sell more products via Google as a webshop? With Google Shopping, your products are immediately visible, including images, prices and even reviews. This way, people know right away that they can buy the product they are looking for at your webshop. However, you are often not the only one, so without a smart approach, it can sometimes be difficult to generate actual sales.
At Boost Online, we help you with targeted Google Shopping campaigns that deliver conversions and margins.
What is Google Shopping?
Google Shopping is the platform within Google Ads that allows you to display your products visually at the top of Google search results. Are people looking for a product that you sell? Then they will see, among other things, an image, the price, the name of your shop and reviews, and with one click they will go directly to the right product page on your site.
The advantages of Google Shopping over a Google Search text ad as a webshop are:
- More visual appeal.
- Visible to people who are already very close to conversion. They are often already looking for a specific product.
- Compare prices directly in Google.
With Google Shopping, you pay per click (CPC). At Boost Online, we use smart settings and a proven strategy to ensure that your product ads are clearly visible in relevant searches.
Why outsource Boost Online for Google Shopping?
At Boost Online, we help you make your entire product range visible in Google in the right way. Whether you sell 20 or 2,000 products, we ensure that your campaigns are set up in a smart and clear manner. Our Shopping services consist of:
- Linking your webshop to Google Merchant Centre, including up-to-date product feed.
- Set up shopping campaigns based on margins, stock and popularity.
- Optimisation of your product feed.
- Use AI campaigns via Performance Max / Smart Shopping where appropriate, with proper monitoring of results.
- Insight into clicks, costs and revenues. Clear and straightforward.
- Continuous testing and improvement.
The Boost Online method
At Boost Online, we don’t believe in a standard approach or blindly copying a strategy. Every webshop is unique and requires a customised solution. We will discuss with you who your target group is, what exactly you sell (and what you don’t sell), what your margins and stocks look like, and which products should be prioritised.
Based on this introduction and further consultation, we strategically set up your Google Shopping campaigns with the right goals. We combine our knowledge of e-commerce with smart automation, but always with control in your hands. We constantly optimise and adjust where necessary. Our goal is always to get the most out of your campaigns.
We always provide clarity about performance, costs and returns. We believe it is important that you know where your budget is going and what it is yielding. Together, we are committed to growing your webshop!
Why Boost Online for Google Shopping?
In principle, anyone can launch a campaign, but at Boost Online, we go much further than that. We are committed to ensuring that every click on your Shopping ads actually contributes to your sales results.
We focus on returns, with as little waste as possible. Transparency is extremely important in this regard. You will receive clear reports from us, without any mysterious figures. We have years of experience in various sectors, from fashion to technology, and invest in knowledge of your market in order to achieve the best results.
If you choose Boost Online, you will be assigned a dedicated contact person. No helpdesk, just short lines of communication and someone you can talk to honestly and openly. We believe in Brabant pragmatism in our way of working: clear, honest and without fuss.
Ready to grow?
To get started with Google Shopping, you need an active online shop, a product feed and a Google Merchant Centre account. The product feed contains all the information about your products. This feed must comply with Google’s technical guidelines, otherwise your products will be rejected or not displayed. Boost Online helps you link your online shop, optimise the feed and set up your campaigns. We make sure everything is in order before you go live, so you can start off professionally and visibly right away.
At Boost Online, we don’t just focus on clicks or impressions, we look at real results. We measure success based on conversions and return on investment. We use conversion tracking to know exactly which products are selling and through which search queries. You will receive a report from us that gives you a complete picture of the performance. This way, you not only know how much you have spent, but more importantly, what it has yielded and where we can improve together.
ROAS (Return on Ad Spend) is an important metric within Google Shopping and indicates how much revenue you generate from every pound of advertising budget. For example, a ROAS of 5 means that you generate €5 in revenue for every €1 you spend. What constitutes a “good” ROAS depends on your margins and objectives. At Boost Online, we always discuss in advance what return is realistic for your online store. We then set up campaigns to achieve that target ROAS, with constant monitoring.
Absolutely. You don’t need thousands of products or a huge budget to be successful with Google Shopping. Smaller webshops can perform well if the campaign is set up smartly, for example by focusing on bestsellers or products with high margins. We help you set priorities and create a tailor-made campaign, tailored to your goals. This way, you get the most out of every pound you invest in performance marketing.
If products are not displayed properly, you miss out on sales opportunities. Fortunately, we can quickly identify this. We check your product feed for errors and optimise it where necessary, so that your products are displayed in a relevant way. This ensures that your advertisements are not only visible, but also attractive to click on.
Smart Shopping and Performance Max are automated campaign types where Google determines where and when your ads are displayed. This works via AI based on your objectives and budget. Manual campaigns, on the other hand, give you more control over keywords, bids and segmentation.
At Boost Online, we don’t use a one-size-fits-all approach, but choose what works best for each webshop. Sometimes a hybrid model is ideal: for example, we start with manual Shopping to gain insight, and then use Performance Max to scale up. We would be happy to discuss the best method with you.