SEA
Google Display Ads
Want to increase your online visibility or brand awareness as a company? With Google Display Ads, you can reach potential new customers while they are reading the news, watching a video or visiting another website. Make your company stand out with banners and dynamic ads within the Google Display Network.
At Boost Online, we ensure a well-designed display campaign that increases your reach and contributes to your conversion goals.
What are Google Display Ads?
Google Display Ads are visual advertisements, such as banners, that are visible on websites and apps affiliated with the Google Display Network. This allows you to reach people who may not yet be actively searching for your product or company, but who do fit your target audience.
Your advertisements are automatically displayed in locations that are relevant to your product or service. Examples include websites within your industry or pages that match the interests of your target audience.
Advantages of Google Display Ads
At Boost Online, we use display campaigns based on a strategy that suits your business. We opt for smart targeting and strong visuals. In addition, we always show you the results clearly and transparently.
Advantages of display ads are:
- Wide reach.
- You stand out with attractive visuals.
- Also ideal for remarketing purposes.
- Cost-per-Click (CPC) or Cost-per-Mille (CPM), you choose what suits your goals.
Why Boost Online for Display Ads?
At Boost Online, we do more for you than just run a few banners. Are you aiming for brand awareness, traffic to your website or conversions? We create campaigns that strategically align with your goals.
Our approach to Display includes:
- Smart targeting.
- Utilise A/B testing and call-to-action.
- Monitoring the results.
- Transparent reports.
- Design and/or optimisation of banners.
- Use of custom audiences.
The Boost Online method
Setting up a display campaign is not difficult. Knowledge and experience are particularly important when it comes to the strategy and implementation of a successful campaign. At Boost Online, we have years of experience in the world of e-commerce and branding. We are honest and transparent about what we do, so you know exactly what to expect from us.
A display campaign always requires a tailor-made approach, because every company is different. We opt for a no-nonsense approach, one that simply works for you and your objectives. What’s more, you always have a dedicated contact person, not a helpdesk.
We start with an introductory meeting. Who do you want to reach? What do you want to communicate? What are your goals? We then draw up a strategic plan and a tailor-made proposal. We make adjustments where necessary and always monitor performance. Our goal is always to get more return on every pound you invest in outsourcing Display Ads to us.
Ready to grow?
You can target in all sorts of ways: based on interests, demographic data, browsing behaviour or specific websites. Remarketing is also possible, whereby you re-approach previous visitors to your site. We help you choose the right targeting strategy for your objective.
No, definitely not. Smaller companies can also achieve a lot with display ads, for example to increase brand awareness or to bring visitors back via remarketing. Smart use is more important than a large budget.
Yes, and we even recommend it. Display works very well alongside Google Search or Shopping. You build brand recognition in Display and convert via Search or Shopping. We also often see this being combined with an SEO strategy. At Boost Online, we ensure a well-coordinated approach.
Display Ads are shown on websites, apps and YouTube and are visual (banners). Search Ads appear at the top of Google search results and are based on keywords. Display is ideal for visibility and retargeting, while Search Ads are for direct demand in Google.
Good display campaigns are relevant and appealing, not annoying. By targeting smartly, we ensure that your banners are only shown to people who may actually be interested. Google also checks the quality and safety of the sites where your ad appears.
Adblockers can block some impressions, but a large proportion of internet users still see display ads. We also take AVG/GDPR guidelines into account and ensure that remarketing complies with privacy legislation.