SEO
Technical SEO
Do you want to be easier to find on Google and ensure that your website is technically sound? Technical SEO is a very important part of an online strategy. At Boost Online, we ensure that your website is just as strong behind the scenes as it is on the front end. We help search engines to understand your website properly.
With a well-optimised technical foundation, you can avoid frustrations for both search engines and users. Lay a strong foundation for stable online growth.
Why is technical SEO so important?
If your website is not technically optimised, you run the risk of your website not being indexed fully or correctly. It may also be slow or people may encounter broken pages. It is important to know that search engines such as Google not only assess your website based on content, but also look at technical aspects such as site speed, mobile friendliness, crawlability and error messages such as 404s.
Good technology is the engine behind your website. If it doesn’t run smoothly, even the best content will struggle to rank well in Google. At Boost Online, we therefore ensure that your website’s technology is in order so that we can start building together.
What do we do for your technical SEO?
During an extensive SEO audit, we thoroughly analyse your website on a number of technical points. Based on this, we improve, for example:
- Unnecessary redirects: We check whether any URLs on your site are unnecessarily redirected (301) to another internal page. This prevents you from losing valuable link authority and reduces delays on your website.
- 404 pages: We detect broken links and error messages on your site and resolve them for you. 404s are detrimental to the user experience and also have a negative impact on the indexing of your website. We maintain the health and findability of your website.
- Site speed: A slow website is frustrating for users and search engines alike. We use tools such as PageSpeed Insights to improve your loading time and implement concrete optimisations. These include compressing images and improving caching.
- Structured data: We help you implement structured data (via schema.org) to help Google understand what your content is about. Think of star reviews, product information or contact details.
- Robots.txt and XML sitemap: Your Robots.txt and XML sitemap help Google to crawl your site efficiently. Exclude pages that you do not want to see in the search engine via Robots.txt and indicate via the XML sitemap which pages should be visible. We ensure that these documents work properly and are up to date.
- International hreflang: Does your website have multiple language versions? If so, correct implementation of hreflang tags is crucial. These tags allow you to indicate in your website’s code which version of your page is intended for which language and/or region. This prevents duplicate content issues (internal plagiarism), which could otherwise result in pages not being indexed or being indexed poorly. It also improves the user experience, as visitors are immediately directed to the correct language version for them.
Why choose Boost Online for technical SEO?
At Boost Online, we not only understand the ins and outs of technical SEO ourselves, but we also do our best to make it understandable for you. We provide insight into what improvements are possible and why they are important. In addition, we believe it is extremely important to deliver high quality and not just “tweak” things because we can.
We work transparently and without unnecessary vague technical terms. We always clearly explain what we do and what you can expect from us. This allows you to maintain control over your website and know exactly what is happening behind the scenes to improve your website’s search engine ranking.
We think along with you and tailor our approach to your goals. Our goal is always to improve your website with a view to search engine visibility. This is always custom work, in which we consider personal contact to be extremely important. We also continue to monitor this, because a good technical foundation is not a one-time check, it is a long-term investment.
Ready to improve your technical SEO?
Want to make sure your website is in top technical condition? Are you experiencing error messages, slow loading times or other technical issues? We are happy to help you with a technical check and a clear, tailor-made approach. Contact Joost. He will be happy to discuss the possibilities and opportunities with you.
Technical SEO refers to all the optimisations made behind the scenes of your website that ensure it has greater potential to be found easily in search engines such as Google. It forms the basis on which you can ultimately build your SEO content and link building strategies.
Technical SEO refers to everything that contributes to how your website works “under the hood”. Think of things like speed or technical errors. On-page SEO refers to the content of your page itself, such as texts, internal links and your menu structure.
Small technical improvements (such as resolving redirects or 404 errors) can lead to better results within a few weeks, depending on how many issues there are, of course. Fixing one 404 error won’t suddenly lead to much better results, but if you have dozens or even hundreds of them, it probably will! For larger optimisations such as loading speed or structured data, it can easily take around three months before you start to see real results.
Technical issues that limit your findability in search engines and that we often see at Boost Online include images that are too large and affect your loading time, or a large number of broken and outdated links (404s). We also regularly see unnecessary redirects in menus (often “trailing slash” issues) and XML sitemaps that have not been submitted to Google Search Console. With multilingual websites, we also regularly see hreflang issues that can significantly hinder your performance.
No, we are happy to help you with that. At Boost Online, we perform a comprehensive scan and then explain in understandable language what needs to be done and why it is important. Where necessary, we coordinate with your web developer so that you can focus on your own work.
Indexing means that Google has found your page and included it in its search index. Only once a page has been indexed can it appear in Google’s search results. Think of it as a digital library: Google visits your website (crawling), reads the content and stores the information in its catalogue (indexing). If this does not happen, people will not be able to find your page in Google. Errors in technical SEO can limit the possibility of indexing.