Social Ads
Instagram advertising
Would you like your brand to be more visible to a broad and active target group? Advertising on Instagram allows you to reach people through inspiring images and videos. Instagram is the perfect channel for promoting your product or service in a creative way.
At Boost Online, we provide smart Instagram ads that really work.
What is Instagram advertising?
Instagram is a popular social media platform where millions of people view photos, stories and videos every day. Advertising on Instagram allows you to display your message among all those posts, precisely targeted at your audience.
You can choose who sees your advertisements. You can filter by age, location, interests, behaviour or demographic characteristics, for example. This means you only pay for visibility among people who are likely to be genuinely interested.
Advantages of advertising on Instagram
Is Instagram the right channel for your business? Often, a mix of different channels is the best strategy, but these are the advantages of advertising on “Insta”:
- Many users, especially young people.
- You can tell your story beautifully with photos and videos.
- Various forms of advertising are possible.
- Increase brand awareness and engagement.
- You can measure and adjust the results effectively.
With Instagram, you usually pay per click (CPC) or per thousand impressions (CPM). At Boost Online, we ensure that your budget is used efficiently.
Why advertise on Instagram with Boost Online?
Nowadays, almost anyone can start a campaign on Instagram. But the difference lies in the approach. At Boost Online, we go beyond just creating a beautiful advertisement. We ensure that your campaign actually delivers results.
We not only help you with the technology, but above all with the right strategy. Which target group do you want to reach? What should your message be? And how do we ensure that you don’t pay for clicks that don’t deliver results?
Our approach is personal, clear and results-oriented. What you can expect from us:
- Smart targeting.
- Strong advertisements that stand out.
- Measuring and understanding results, without vague marketing terms.
- Constant optimisation of campaigns.
- Personal contact, without the hassle.
We work in a transparent and honest manner. No empty promises or complicated jargon, but clear actions and measurable results.
The Boost Online method
At Boost Online, we never just start advertising. We want to understand who you are, what you do and where you want to go. That’s why we always start with an introductory meeting. What are your goals? Who do you want to reach? What suits your business? Based on this, we draw up a tailor-made plan. We set up your campaign professionally and monitor it closely. This allows you to get the most out of your budget.
We believe in transparency. That’s why we provide you with regular updates on how your Instagram ads are performing. No confusing dashboards, just clear reports in plain language. You can see exactly what’s happening with your budget, what it’s delivering and where the opportunities lie.
The cost of Instagram ads depends on your objectives and competition. You set your own budget and usually pay per click (CPC) or per thousand impressions (CPM).
At Boost Online, we advise you on a realistic budget. We also ensure that your budget is spent wisely, without unnecessary waste. It’s no problem to start with a small budget and test what works.
Instagram works best if you have something visual to show. Do you sell products or services that can be effectively showcased with images? If so, Instagram is often a great fit.
Business service providers can also be visible on Instagram, for example with customer stories, tips or behind-the-scenes content. We are happy to help you develop a strategy that suits your brand.
Instagram and Facebook use the same advertising platform (Meta Ads), but each has its own target audience and atmosphere.
Instagram is more visual, with a younger and more action-oriented target audience. Facebook has a broader audience and is often suitable for longer content and interaction. Often, a combination of both platforms is most effective. At Boost Online, we can also run advertisements simultaneously on Instagram and Facebook and then optimise them per channel.
There are several ways to advertise on Instagram:
- Images: Ideal for quickly showcasing a product or service.
- Carousel ads: Multiple images or products in a single ad.
- Video ads: Moving images to stand out even more.
- Stories: Advertisements between people’s Instagram Stories.
- Reels: Short videos that are displayed in the Reels overview.
- Lead generation forms: People can fill in their contact details directly, without leaving your website.
Yes, you can advertise very specifically on Instagram in a specific region, city or even radius around a location. This is useful for shops, restaurants or other local services, for example. You will then only reach people in your working area, which increases the return on your advertisements.
Meta Ads allows you to measure, among other things:
- Number of clicks
- Number of views
- Cost per click (CPC)
- Conversions (such as purchases or completed forms)
- ROAS (Return on Ad Spend) if you have sales targets
We set everything up for you, including conversion tracking and clear reports. This way, you can see not only how many people have seen your ad, but also what it has actually delivered.
With organic (free) posts, you mainly reach your existing followers, or you quickly reach a certain maximum. The reach is often limited, unless you put in a lot of effort.
Advertisements enable you to reach a much larger and more targeted audience. You decide who sees your advertisements and when. This not only increases your reach, but also your chances of conversions.