Social Ads
YouTube advertising
Would you like more online attention for your business? With YouTube ads, you can reach people while they are watching videos that match your target audience. Advertising on YouTube gives you many opportunities to be visible both locally and nationally.
At Boost Online, we use YouTube ads smartly, aiming for maximum impact.
What is YouTube advertising?
Advertising on YouTube allows you to show video ads or other types of ads to people who are watching videos on YouTube. You can decide for yourself which target groups you want to reach. For example, you can target by age, gender, location, interests, search behaviour or even the type of video they are watching.
Your ads can be shown before, during or after a video (pre-roll), as a sponsored video in search results or even as a banner on YouTube. YouTube is part of the Google network. This gives you many targeting options, including remarketing.
Advantages of YouTube ads
Why should you invest in YouTube ads? Here are the main advantages:
- Millions of Dutch and Belgian people use YouTube every day.
- Visibility with sound and image.
- Targeted targeting based on interests, behaviour and search queries.
- Strong in combination with Google Ads and remarketing.
- Affordable and scalable, even on a small budget.
- Possible to pay only when people actually watch.
With the right strategy, YouTube is a powerful tool for increasing brand awareness and conversions.
Why choose Boost Online for advertising on YouTube?
We will of course help you set up YouTube campaigns, but that’s not all. We also think strategically with you. What do you want to achieve? How do you tell the story you want to tell in 6 to 15 seconds? How do you keep people engaged and interested?
At Boost Online, we help you with:
- The right target group and targeting.
- Advice on effective advertising.
- Setting up your campaigns via Google Ads.
- Monitoring and optimisation.
- Honest reports without technical jargon.
Together, we create advertisements that are not clicked away, but actually deliver results.
The Boost Online method
We start with your goals. Do you want brand awareness? More traffic to your website? Or targeted lead generation? Based on that, we draw up a concrete plan. We set up your campaigns professionally via Google Ads. During the campaign, we closely monitor performance. Is a video performing well? Then we scale up. Is something not working so well? Then we adjust it.
We start with your goals. Do you want brand awareness? More traffic to your website? Or targeted lead generation? Based on that, we draw up a concrete plan. We set up your campaigns professionally via Google Ads. During the campaign, we closely monitor performance. Is a video performing well? Then we scale up. Is something not working so well? Then we adjust it.
You can advertise even with a small budget. With most YouTube campaigns, you only pay when someone watches at least a certain number of seconds of your video (or the entire video if it is shorter), or when someone clicks on your ad.
The cost per view (CPV) is often between €0.02 and €0.10, depending on your target audience and the competition. We help you get the most out of every euro.
That depends on your goal. Sometimes a short 6-second video (bumper ad) works better than a longer 30-second one. The important thing is that your video grabs attention and gets to the point quickly. It’s also a good idea to end your video with a clear call to action.
Don’t have a video yet? We’re happy to help you figure out how to make one or reuse existing content in a smart way.
There are various types of advertisements on YouTube, such as:
- Skippable ads (skip after 5 seconds): suitable for longer videos.
- Non-skippable ads (max. 15 sec): short and powerful, mandatory to watch.
- Bumper ads (6 seconds, cannot be skipped): ideal for brand awareness.
- In-feed video ads: appear alongside related videos or in search results.
- Masthead ads: visible on YouTube’s homepage (for major brands).
At Boost Online, we help you make the right choice based on your goals and budget.
YouTube advertising is suitable for almost any type of business, both B2C and B2B. It works especially well if you have something visual to show or a story to tell. Think of:
- Webshops with product videos
- Service providers who want to build trust
- Brands that want visibility
- Training courses or events seeking registrations
We ensure that you are visible to the right people at the right time.
Yes. You can choose which themes, channels or video types you want to be visible on. For example, sports videos, tech channels or cooking tutorials. You can also exclude certain topics so that your ads are not displayed alongside inappropriate or irrelevant videos.
Yes, and we even recommend it. YouTube works well with:
- Google Search & Display to increase your reach.
- Instagram & Facebook Ads for wider visibility.
- Remarketing to re-engage people who have already seen your website or video.
- SEO and content marketing to reinforce your message.
We help you to coordinate all channels in a smart way.